Renewable Merino


Merino fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising. Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable and less prone to clamminess. In contrast to synthetics, Merino is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot. Because Merino wool can absorb moisture vapour, it tends not to create static electricity, helping it to drape beautifully and be less likely to cling uncomfortably to your body than other fabrics. 
Merino fibres have a natural protective outer layer that prevents stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint. Gone are the days when woollen garments had to be hand-washed and dried flat. 
Recent innovations mean many Merino wool garments can now be machine-washed and tumble dried. It's very elastic too so requires less ironing than other fabrics.
At microscopic level, each Merino fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino garments a natural resistance to wrinkles.
You are safer in Merino wool because it is flame retardant and doesn't melt or stick to the skin. 
New Zealand Merino wool is an entirely natural and renewable fibre. Merino wool is grown year-round by New Zealand's merino sheep, consuming a simple blend of water, air, sunshine and grass. 
When Merino fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth. 
Every year  Merino sheep produce a new fleece, making Meriino wool a completely renewable fibre source.