"Evolution never stops." 
(Daniel Swarovski)

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Swarovski – The premium Brand
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones.. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. 

Today, still family-owned and run by fourth- and fifth-generation family members, the company has a global reach with some 23,000 employees, a presence in over 120 countries, and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design.
Since 1965, the company has also catered to the fine jewelry industry with precision-cut, genuine gemstones and created stones. Demonstrating the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration. 
What is Swarovski Crystal?
Swarovski crystals are man-made gems manufactured in Austria. In 1892, Daniel Swarovski invented a machine for making precision-cut, beautiful, high quality lead glass crystals using quartz, sand, and minerals.  The exact proportions of these raw materials has remained a company secret.   This specialized manufacturing process ensures the highest possible degree of precision which produces brilliant crystals.  For five generations, the Swarovski family has continued the tradition of making the most recognized crystals in the world out of their factory in Wattens, Austria.
Why are Swarovski crystals more expensive than glass?
The method of production and processing of raw resources are important factors in the quality of finished crystals. Swarovski uses only the finest materials to fashion faceted lead glass that is known around the world for its brilliance and value. Superior production, materials, cutting, and polishing are what set Swarovski crystals apart from other glass works. According to Swarovski, “Cutting hard materials such as crystal and gems, in such a way that they have a hundred identical facets in several directions, is a very complicated task; each direction of the reflected light must first be calculated by computer, then this has to be simulated in 3D, optimized and finally converted into control programs for complex machinery.”
How can you tell if a Swarovski crystal is real?
There are several ways to tell if a Swarovski crystal is real or if it is an imitation. While some factors can be determined by just looking at the crystal and its packaging, other factors require looking at the crystal through a jeweler’s glass to see the fine details of the crystal.
There should be no bubbles inside the crystal.
Swarovski crystals have a  brilliant shine that is far superior to the shine of an imitation crystal.
Each Swarovski crystal is identical in size and cut since it is machine-made.
Crystals of the same color family are identical.
Scratches on the surface of the crystal or an oily sheen is indicative of an imitation crystal.
Purchasing Swarovski crystals from an authorized retailer insures its authenticity.  Packaging should be in a genuine Swarovski box.
Swarovski crystals are sold as loose stones and not stringed together, except for Swarovski pearls.
All facets of the Swarovski crystal meet and point upwards.